In your face : how American marketing excess fuels anti-Americanism / Johny K. Johansson.

Author/creator Johansson, Johny K.
Format Book
Publication InfoUpper Saddle River, NJ : Financial Times Prentice Hall, ©2004.
Descriptionxviii, 206 pages ; 24 cm
Subjects
Export marketing--Political aspects. --United States.
Export marketing--Moral and ethical aspects. --United States.
Advertising--Moral and ethical aspects. --United States.
Anti-Americanism.

Contents Chapter 1 Three strikes Chapter 2 The Anti-marketing case Chapter 3 Why do marketers do what they do? Chapter 4 Global marketing as bad marketing Chapter 5 Anti-globalization and marketing Chapter 6 Why only American brands? Chapter 7 Anti-Americanism and marketing Chapter 8 Who wants to be an American? Chapter 9 Are foreign countries any better? Chapter 10 Accentuate the positive.
Bibliography noteIncludes bibliographical references and index.
LCCN 2003064361
ISBN0131438182

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF1416 .J634 2004 ✔ Available Place Hold