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LEADER 01372cam a22003854a 4500

001 ocm56014541;

003 OCoLC;

005 20141212181807.0;

008 040723s2005 nyua b 001 0 eng ;

010 a| 2004017395;

020 a| 046501433X (alk. paper);

035 a| (Sirsi) o56014541;

035 a| (OCoLC)56014541;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.153b| .C643 2005;

082 00 a| 658.5/752| 22;

100 1 a| Cooper, Robert G.q| (Robert Gravlin),d| 1943-=| ^A416196;

245 10 a| Product leadership :b| pathways to profitable innovation /c| Robert G. Cooper.;

250 a| 2nd ed.;

300 a| xv, 288 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| New productsx| Management.=| ^A86097;

650 0 a| New productsx| Marketing.=| ^A264554;

650 0 a| Product management.=| ^A17217;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0420/2004017395.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 992213;

999 a| HF5415.153 .C643 2005w| LCc| 1i| 30372012731193d| 5/6/2009e| 3/2/2006f| 3/27/2009g| 1l| JGESm| JOYNERn| 2p| $25.16r| Ys| Yt| JGESBKu| 3/24/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Product leadership : pathways to profitable innovation / Robert G. Cooper.

Author/creator	Cooper, Robert G., 1943-
Format	Book
Edition	2nd ed.
Publication Info	New York : Basic Books, ©2005.
Description	xv, 288 pages : illustrations ; 25 cm
Supplemental Content	Table of contents
Subjects	New products--Management. New products--Marketing. Product management.

Bibliography note	Includes bibliographical references and index.
LCCN	2004017395
ISBN	046501433X (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.153 .C643 2005	✔ Available	Place Hold

Product leadership : pathways to profitable innovation / Robert G. Cooper.

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