Persuasive technology : using computers to change what we think and do / B.J. Fogg.

Author/creator Fogg, B. J.
Format Book
Publication InfoAmsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Descriptionxxviii, 283 pages : illustrations ; 23 cm.
Supplemental ContentPublisher description
Supplemental ContentTable of contents
Subjects

SeriesMorgan Kaufmann series in interactive technologies
Morgan Kaufmann series in interactive technologies. ^A691852
Contents Foreword / Philip Zimbardo -- Preface -- Introduction: Persuasion in the digital age -- Overview of captology -- The functional triad : computers in persuasive roles -- Computers as persuasive tools -- Computers as persuasive media : simulation -- Computers as persuasive social actors -- Credibility and computers -- Credibility and the World Wide Web -- Increasing persuasion through mobility and connectivity -- The ethics of persuasive technology -- Captology : looking forward -- Appendix: Summary of principles.
Bibliography noteIncludes bibliographical references and index.
LCCN 2002110617
ISBN1558606432 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks BF637.P4 F55 2003 ✔ Available Place Hold