Trading up : why consumers want new luxury goods--and how companies create them / by Michael J. Silverstein and Neil Fiske, with John Butman.
| Author/creator |
Silverstein, Michael |
| Other author/creator | Fiske, Neil. |
| Other author/creator | Butman, John. |
| Format | Book and Print |
| Publication Info | New York : Portfolio, 2005. |
| Description | pages cm |
| Subject(s) |
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| General note | Includes index. |
| LCCN | 2004057392 |
| ISBN | 1591840139 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HB841 .S55 2003 | ✔ Available | Place Hold |