/LC.GIF&client=easterncarolinaedu)
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach.
| Author/creator | Zabin, Jeff |
| Other author | Brebach, Gresh. |
| Format | Book |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, ©2004. |
| Description | xvi, 256 pages : illustrations ; 24 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future. |
| Bibliography note | Includes bibliographical references (p. 237-241) and index. |
| LCCN | 2003020240 |
| ISBN | 0471467618 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415 .Z23 2004 | ✔ Available | Place Hold |