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Flying high : JetBlue founder and CEO David Neeleman beats the competition--even in the world's most turbulent industry / James Wynbrandt.
| Author/creator | Wynbrandt, James |
| Format | Book |
| Publication Info | Hoboken, N.J. : Wiley, ©2004. |
| Description | vi, 298 pages ; 24 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business. |
| Bibliography note | Includes bibliographical references (p. 265-288) and index. |
| LCCN | 2004003670 |
| ISBN | 0471655449 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HE9803.J48 W96 2004 | ✔ Available | Place Hold |