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LEADER 01904cam a22004334a 4500

001 ocm54688649;

003 OCoLC;

005 20141212181045.0;

008 030710s2004 caua b 001 0 eng ;

010 a| 2003109700;

020 a| 0974264008 (pbk.);

035 a| (Sirsi) o54688649;

035 a| (OCoLC)54688649;

037 a| 1228193b| QBI;

042 a| pcc;

049 a| EREE;

050 00 a| HF5827.9b| .B85 2004;

082 00 a| 659.1/01/92| 22;

100 1 a| Bullock, August.=| ^A589612;

245 14 a| The secret sales pitch :b| an overview of subliminal advertising /c| by August Bullock.;

300 a| 272 pages :b| illustrations (some color) ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Hungry? Eat popcorn! The history of subliminal persuasion -- Mommy and I are one; The science of the secret sales pitch -- Bopped doing the bump; Rebutting the denial -- Disturbing taboos; The courage to look -- The secret self; Reflections in the subliminal mirror -- Have it your way; How to use subliminal techniques -- From la bamba to the internet; Bringing it all home.;

650 0 a| Subliminal advertising.=| ^A582081;

650 0 a| Advertising.=| ^A4605;

650 0 a| Marketingx| Psychological aspects.=| ^A1012680;

650 0 a| Marketing.=| ^A16179;

650 0 a| Subliminal perception.=| ^A302951;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/fy045/2003109700.html;

994 a| X0b| ERE;

938 a| Quality Books, Inc.b| QUALn| a 03109700;

596 a| 1;

998 a| 984631;

999 a| HF5827.9 .B85 2004w| LCc| 1i| 30372012705445d| 5/6/2009e| 3/21/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 5p| $16.96r| Ys| Yt| JGESBKu| 1/13/2005x| BOOKz| JSTACKSo| .STAFF. 0;

The secret sales pitch : an overview of subliminal advertising / by August Bullock.

Author/creator	Bullock, August
Format	Book
Publication Info	San Jose, CA : Norwich Publishers, ©2004.
Description	272 pages : illustrations (some color) ; 23 cm
Supplemental Content	Table of contents
Subjects	Subliminal advertising. Advertising. Marketing--Psychological aspects. Marketing. Subliminal perception.

Contents	Hungry? Eat popcorn! The history of subliminal persuasion -- Mommy and I are one; The science of the secret sales pitch -- Bopped doing the bump; Rebutting the denial -- Disturbing taboos; The courage to look -- The secret self; Reflections in the subliminal mirror -- Have it your way; How to use subliminal techniques -- From la bamba to the internet; Bringing it all home.
Bibliography note	Includes bibliographical references and index.
LCCN	2003109700
ISBN	0974264008 (pbk.)
Stock number	1228193 QBI

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5827.9 .B85 2004	✔ Available	Place Hold

The secret sales pitch : an overview of subliminal advertising / by August Bullock.

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