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LEADER 02484cam a22004814a 4500

001 ocm52706638;

003 OCoLC;

005 20141212181045.0;

008 030721s2004 nyu b 001 0 eng ;

010 a| 2003016234;

020 a| 0789023113 (case : alk. paper);

020 a| 0789023121 (soft : alk. paper);

035 a| (Sirsi) o52706638;

035 a| (OCoLC)52706638;

037 a| 1230120b| QBI;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.1263b| .F86 2004;

082 00 a| 658.8/32| 22;

245 00 a| Fundamentals of business marketing research /c| [edited by] David A. Reid, Richard E. Plank.;

300 a| xxiii, 283 pages ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Foundation series in business marketing;

500 a| "This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso.";

504 a| Includes bibliographical references and index.;

505 0 a| Business marketing comes of age: a comprehensive review of the literature / David A Reid, Richard E. Plank -- C commentary on business marketing: a twenty-year review and an invitation for continued dialogue / Robert E. Spekman -- Commentary: thoughts on the future of business marketing / David T. Wilson -- Sensemaking about business-to-business strategies and relationships: a commentary on Reid and Plank's review / Arch G. Woodside -- Reply to the commentaries: business marketing comes of age / David A. Reid, Richard E. Plank.;

650 0 a| Industrial marketingx| Research.=| ^A146027;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Reid, David A.q| (David Alan)=| ^A589603;

700 1 a| Plank, Richard E.=| ^A589604;

730 0 a| Journal of business-to-business marketing.?| UNAUTHORIZED;

830 0 a| Foundation series in business marketing.=| ^A691586;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip046/2003016234.html;

994 a| C0b| ERE;

938 a| Quality Books, Inc.b| QUALn| a 03016234;

590 a| Little-355122--305131035086Z;

596 a| 1 2;

998 a| 984624;

999 a| HF5415.1263 .F86 2004w| LCc| 1i| 30372012726094d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $20.37r| Ys| Yt| JGESBKu| 1/13/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.

Other author	Reid, David A. (David Alan)
Other author	Plank, Richard E.
Format	Book
Publication Info	New York : Best Business Books, ©2004.
Description	xxiii, 283 pages ; 23 cm.
Supplemental Content	Table of contents
Subjects	Industrial marketing--Research. Marketing research.

Series	Foundation series in business marketing Foundation series in business marketing. ^A691586
Contents	Business marketing comes of age: a comprehensive review of the literature / David A Reid, Richard E. Plank -- C commentary on business marketing: a twenty-year review and an invitation for continued dialogue / Robert E. Spekman -- Commentary: thoughts on the future of business marketing / David T. Wilson -- Sensemaking about business-to-business strategies and relationships: a commentary on Reid and Plank's review / Arch G. Woodside -- Reply to the commentaries: business marketing comes of age / David A. Reid, Richard E. Plank.
Local note	Little-355122--305131035086Z
General note	"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Bibliography note	Includes bibliographical references and index.
Other title	Journal of business-to-business marketing.
LCCN	2003016234
ISBN	0789023113 (case : alk. paper)
ISBN	0789023121 (soft : alk. paper)
Stock number	1230120 QBI

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.1263 .F86 2004	✔ Available	Place Hold

Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.

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