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LEADER 01621cam a22004214a 4500

001 ocm53223552;

003 OCoLC;

005 20141212181041.0;

008 031008s2004 njua b 001 0 eng ;

010 a| 2003022327;

020 a| 0805847944 (casebound);

035 a| (Sirsi) o53223552;

035 a| (OCoLC)53223552;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5822b| .D59 2004;

082 00 a| 659.1/082| 22;

245 00 a| Diversity in advertising :b| broadening the scope of research directions /c| edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.;

260 a| Mahwah, N.J. :b| Lawrence Erlbaum,c| 2004.;

300 a| xxi, 447 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Advertising and consumer psychology;

504 a| Includes bibliographical references and indexes.;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Communication in marketing.=| ^A75600;

650 0 a| Consumersx| Attitudes.=| ^A176244;

700 1 a| Williams, Jerome D.,d| 1947-=| ^A589534;

700 1 a| Lee, Wei-Na,d| 1957-=| ^A589535;

700 1 a| Haugtvedt, Curtis P.,d| 1958-=| ^A589536;

830 0 a| Advertising and consumer psychology.=| ^A358003;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0410/2003022327.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 984563;

999 a| HF5822 .D59 2004w| LCc| 1i| 30372012760366d| 5/6/2009e| 11/30/2008f| 1/30/2009g| 1l| JGESm| JOYNERn| 2p| $83.96r| Ys| Yt| JGESBKu| 1/12/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Other author	Williams, Jerome D., 1947-
Other author	Lee, Wei-Na, 1957-
Other author	Haugtvedt, Curtis P., 1958-
Format	Book
Publication Info	Mahwah, N.J. : Lawrence Erlbaum, 2004.
Description	xxi, 447 pages : illustrations ; 24 cm.
Supplemental Content	Table of contents
Subjects	Advertising--Psychological aspects. Communication in marketing. Consumers--Attitudes.

Series	Advertising and consumer psychology Advertising and consumer psychology. ^A358003
Bibliography note	Includes bibliographical references and indexes.
LCCN	2003022327
ISBN	0805847944 (casebound)

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Joyner	General Stacks	HF5822 .D59 2004	✔ Available	Place Hold

Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

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