Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran.
| Other author | Malefyt, Timothy Dwight deWaal. |
| Other author | Moeran, Brian. |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | Oxford ; New York : BERG, 2003. |
| Description | xiii, 220 pages : illustrations ; 25 cm |
| Subjects |
| Contents | Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba. |
| General note | Includes index. |
| LCCN | 2003004506 |
| ISBN | 1859736734 |
| ISBN | 1859736785 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5823 .A1685 2003 | ✔ Available | Place Hold |