Tools

LEADER 01966cam a22004454a 4500

001 ocm54487714;

003 OCoLC;

005 20141212180924.0;

008 040206s2004 maua b 001 0 eng ;

010 a| 2004002471;

020 a| 1591391962;

035 a| (Sirsi) o54487714;

035 a| (OCoLC)54487714;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5415.1b| .N86 2004;

082 00 a| 658.82| 22;

100 1 a| Nunes, Paul,d| 1963-=| ^A588792;

245 10 a| Mass affluence :b| seven new rules of marketing to today's consumer /c| Paul Nunes, Brian Johnson.;

300 a| xvii, 269 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [235]-253) and index.;

505 0 a| The new mass market -- Seize the new middle ground -- Treat some customers more equal than others -- Find an occasional use -- Introduce a new math of ownership -- Grow the return on consumption -- Think global, retail local -- Become apropos of everyone -- Tomorrow's mass market -- Epilogue : re-envisioning an industry.;

650 0 a| Marketingz| United States.=| ^A50009;

650 0 a| Affluent consumersz| United States.=| ^A391462;

650 0 a| Consumersz| United States.=| ^A2236;

650 0 a| Consumer behaviorz| United States.=| ^A262351;

650 0 a| Product managementz| United States.=| ^A17217;

650 0 a| Consumer satisfactionz| United States.=| ^A991092;

700 1 a| Johnson, Brian,d| 1960-=| ^A588793;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0415/2004002471.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 983326;

999 a| HF5415.1 .N86 2004w| LCc| 1i| 30372013287948d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $29.95r| Ys| Yt| JGESBKu| 10/26/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.

Author/creator	Nunes, Paul, 1963-
Other author	Johnson, Brian, 1960-
Format	Book
Publication Info	Boston, Mass. : Harvard Business School Press, ©2004.
Description	xvii, 269 pages : illustrations ; 24 cm
Supplemental Content	Table of contents
Subjects	Marketing--United States. Affluent consumers--United States. Consumers--United States. Consumer behavior--United States. Product management--United States. Consumer satisfaction--United States.

Contents	The new mass market -- Seize the new middle ground -- Treat some customers more equal than others -- Find an occasional use -- Introduce a new math of ownership -- Grow the return on consumption -- Think global, retail local -- Become apropos of everyone -- Tomorrow's mass market -- Epilogue : re-envisioning an industry.
Bibliography note	Includes bibliographical references (p. [235]-253) and index.
LCCN	2004002471
ISBN	1591391962

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.1 .N86 2004	✔ Available	Place Hold

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.

Click here for more information about this title

Availability