Tools

LEADER 03085cam a22004454a 4500

001 ocm54460503;

003 OCoLC;

005 20141212180833.0;

008 040217s2004 caua b 001 0 eng ;

010 a| 2004003711;

020 a| 0787968579 (alk. paper);

035 a| (Sirsi) o54460503;

035 a| (OCoLC)54460503;

042 a| pcc;

049 a| EREE;

050 00 a| HF1416b| .G554 2004;

082 00 a| 658.8/42| 22;

245 04 a| The global market :b| developing a strategy to manage across borders /c| John Quelch, Rohit Deshpande, editors.;

250 a| 1st ed.;

300 a| viii, 424 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Jossey-Bass business & management series;

504 a| Includes bibliographical references (p. 361-386) and index.;

505 0 a| Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey.;

650 0 a| Export marketingx| Management.=| ^A182391;

650 0 a| International business enterprisesx| Marketing.=| ^A20160;

650 0 a| Globalization.=| ^A445023;

700 1 a| Quelch, John A.=| ^A215950;

700 1 a| Deshpande, Rohit.=| ^A413281;

830 0 a| Jossey-Bass business & management series.=| ^A682982;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/description/wiley041/2004003711.html;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0415/2004003711.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 982366;

999 a| HF1416 .G554 2004w| LCc| 1i| 30372012607880d| 5/6/2009e| 3/30/2005f| 3/25/2009g| 1l| JGESm| JOYNERn| 1p| $37.80r| Ys| Yt| JGESBKu| 9/30/2004x| BOOKz| JSTACKSo| .STAFF. 0;

The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.

Other author	Quelch, John A.
Other author	Deshpande, Rohit.
Format	Book
Edition	1st ed.
Publication Info	San Francisco : Jossey-Bass, ©2004.
Description	viii, 424 pages : illustrations ; 24 cm.
Supplemental Content	Publisher description
Supplemental Content	Table of contents
Subjects	Export marketing--Management. International business enterprises--Marketing. Globalization.

Series	Jossey-Bass business & management series Jossey-Bass business & management series. ^A682982
Contents	Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey.
Bibliography note	Includes bibliographical references (p. 361-386) and index.
LCCN	2004003711
ISBN	0787968579 (alk. paper)

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The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.

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