Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
| Author/creator | Johnson, Lisa, 1967- |
| Other author | Learned, Andrea. |
| Format | Book |
| Publication Info | New York : AMACOM, ©2004. |
| Description | x, 230 pages ; 24 cm |
| Subjects |
| Contents | Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future. |
| Local note | Little-347602--305131053816- |
| Bibliography note | Includes bibliographical references (p. 223) and index. |
| LCCN | 2004005393 |
| ISBN | 081440815X |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HC79.C6 J64 2004 | ✔ Available | Place Hold |