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LEADER 01560cam a22004094a 4500

001 ocm52962935;

003 OCoLC;

005 20141212180140.0;

008 030828s2004 maua b 001 0 eng ;

010 a| 2003019396;

020 a| 1591391474;

035 a| (Sirsi) o52962935;

035 a| (OCoLC)52962935;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HD9999.S74b| P738 2004;

082 00 a| 338.7/672| 22;

100 1 a| Dyer, Davis.=| ^A175199;

245 10 a| Rising tide :b| lessons from 165 years of brand building at Procter & Gamble /c| Davis Dyer, Frederick Dalzell, Rowena Olegario.;

300 a| x, 467 pages :b| illustrations (some color) ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

610 20 a| Procter & Gamble Companyx| History.=| ^A13102;

650 0 a| Brand name productsz| United Statesv| Case studies.=| ^A178840;

650 0 a| Product managementz| United Statesv| Case studies.=| ^A17217;

650 0 a| Soap tradez| United Statesx| History.=| ^A1195626;

700 1 a| Dalzell, Frederick.=| ^A585268;

700 1 a| Olegario, Rowena.=| ^A585269;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip048/2003019396.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 975663;

999 a| HD9999.S74 P738 2004w| LCc| 1i| 30372012551260d| 5/6/2009e| 7/28/2008f| 3/21/2009g| 1l| JGESm| JOYNERn| 3p| $25.16r| Ys| Yt| JGESBKu| 10/26/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.

Author/creator	Dyer, Davis
Other author	Dalzell, Frederick.
Other author	Olegario, Rowena.
Format	Book
Publication Info	Boston, Mass. : Harvard Business School Press, ©2004.
Description	x, 467 pages : illustrations (some color) ; 25 cm
Supplemental Content	Table of contents
Subjects	Procter & Gamble Company--History. Brand name products--United States. --Case studies. Product management--United States. --Case studies. Soap trade--United States. --History.

LCCN	2003019396
ISBN	1591391474

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD9999.S74 P738 2004	✔ Available	Place Hold

Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.

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