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| Contents |
Parallel histories: the incumbency advantage and electoral competition -- The rational candidate and the hopeless cause -- Incumbents and challengers compared -- "It's not like rocket science": how candidates understand public opinion -- "Like throwing golf balls against the wall": the candidates talk about issues and ideology -- "You don't know me, but here I am": candidate perceptions of party strength -- Expressive campaigning in 2000 and beyond -- Conclusions: expressive politics and invisible politics. |
| Bibliography note | Includes bibliographical references (p. 235-244) and index. |
| LCCN | 2004003369 |
| ISBN | 0814209432 |
| ISBN | 0814209645 (cloth : alk. paper) |
| ISBN | 0814290442 (cd-rom) |
