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LEADER 01579cam a22004214a 4500

001 ocm52214867;

003 OCoLC;

005 20141212175629.0;

008 030501s2004 njua 001 0 eng ;

010 a| 2003050877;

020 a| 0130471194;

035 a| (Sirsi) o52214867;

035 a| (OCoLC)52214867;

040 a| DLCc| DLCd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.13b| .S344 2004;

082 00 a| 659.1/522| 21;

100 1 a| Schmitt, Bernd.=| ^A391671;

245 10 a| There's no business that's not show business :b| marketing in an experience culture /c| Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.;

300 a| xxxiii, 279 pages, 4 unnumbered pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Financial Times Prentice Hall books;

500 a| Includes index.;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Corporate image.=| ^A155789;

650 0 a| Customer relations.=| ^A61341;

700 1 a| Rogers, David L.,d| 1970-=| ^A582310;

700 1 a| Vrotsos, Karen,d| 1960-=| ^A582311;

830 0 a| Financial Times Prentice Hall books.=| ^A521780;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/fy042/2003050877.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 970030;

999 a| HF5415.13 .S344 2004w| LCc| 1i| 30372012608649d| 5/6/2009e| 3/3/2005f| 3/27/2009g| 1l| JGESm| JOYNERn| 1p| $24.95r| Ys| Yt| JGESBKu| 9/8/2004x| BOOKz| JSTACKSo| .STAFF. 0;

There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

Author/creator	Schmitt, Bernd
Other author	Rogers, David L., 1970-
Other author	Vrotsos, Karen, 1960-
Format	Book
Publication Info	Upper Saddle River, NJ : Financial Times Prentice Hall, ©2004.
Description	xxxiii, 279 pages, 4 unnumbered pages : illustrations ; 24 cm.
Supplemental Content	Table of contents
Subjects	Branding (Marketing) Corporate image. Customer relations.

Series	Financial Times Prentice Hall books Financial Times Prentice Hall books. ^A521780
General note	Includes index.
LCCN	2003050877
ISBN	0130471194

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .S344 2004	✔ Available	Place Hold

There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

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