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LEADER 01841cam a22004094a 4500

001 ocm51966325;

003 OCoLC;

005 20141212175629.0;

008 030328s2003 enka b 001 0 eng ;

010 a| 2003007458;

020 a| 0470850523 (cloth : alk. paper);

035 a| (Sirsi) o51966325;

035 a| (OCoLC)51966325;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HD69.B7b| D92 2003;

082 00 a| 658.8/272| 21;

100 1 a| Duffy, Neill.=| ^A582308;

245 10 a| Passion branding /c| Neill Duffy, with Jo Hooper.;

300 a| xiii, 249 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability.;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Brand name productsv| Case studies.=| ^A83735;

700 1 a| Hooper, Jo.=| ^A582309;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/bios/wiley046/2003007458.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/description/wiley039/2003007458.html;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/wiley031/2003007458.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 970028;

999 a| HD69.B7 D92 2003w| LCc| 1i| 30372012585060d| 5/6/2009e| 6/8/2005f| 1/23/2009g| 1l| JGESm| JOYNERn| 2p| $29.95r| Ys| Yt| JGESBKu| 9/8/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Passion branding / Neill Duffy, with Jo Hooper.

Author/creator	Duffy, Neill
Other author	Hooper, Jo.
Format	Book
Publication Info	Chichester : John Wiley & Sons, Ltd., ©2003.
Description	xiii, 249 pages : illustrations ; 24 cm
Supplemental Content	Contributor biographical information
Supplemental Content	Publisher description
Supplemental Content	Table of contents
Subjects	Branding (Marketing) Brand name products--Case studies.

Contents	Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability.
Bibliography note	Includes bibliographical references and index.
LCCN	2003007458
ISBN	0470850523 (cloth : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 D92 2003	✔ Available	Place Hold

Passion branding / Neill Duffy, with Jo Hooper.

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