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LEADER 01237cam a22003494a 4500

001 ocm52430784;

003 OCoLC;

005 20141212175602.0;

008 030613s2004 cau b 001 0 eng ;

010 a| 2003013582;

020 a| 0761927999 (pbk.);

035 a| (Sirsi) o52430784;

035 a| (OCoLC)52430784;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .J7172 2004;

082 00 a| 659.12| 21;

100 1 a| Jones, John Philip.=| ^A167857;

245 10 a| Fables, fashions, and facts about advertising :b| a study of 28 enduring myths /c| John Philip Jones.;

300 a| xvii, 310 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 245-251) and index.;

650 0 a| Advertising.=| ^A4605;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip045/2003013582.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 969652;

999 a| HF5823 .J7172 2004w| LCc| 1i| 30372012584543d| 5/6/2009e| 2/6/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 2p| $36.05r| Ys| Yt| JGESBKu| 9/7/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.

Author/creator	Jones, John Philip
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©2004.
Description	xvii, 310 pages ; 23 cm
Supplemental Content	Table of contents
Subjects	Advertising.

Bibliography note	Includes bibliographical references (p. 245-251) and index.
LCCN	2003013582
ISBN	0761927999 (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .J7172 2004	✔ Available	Place Hold

Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.

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