Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

Author/creator Mooij, Marieke K. de, 1943-
Format Book
Publication InfoThousand Oaks, Calif. : Sage Publications, ©2004.
Descriptionxiv, 345 pages : illustrations ; 26 cm
Supplemental ContentTable of contents
Subjects
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.

Contents Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- Consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
Bibliography noteIncludes bibliographical references and index.
LCCN 2003006597
ISBN0761926682 (hardcover)
ISBN0761926690 (paperback)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.32 .M66 2004 ✔ Available Place Hold