Doing business in China / Tim Ambler and Morgan Witzel.
| Author/creator | Ambler, Tim |
| Other author | Witzel, Morgen. |
| Format | Book |
| Edition | 2nd ed. |
| Publication Info | London ; New York : RoutledgeCurzon, ©2004. |
| Description | xiii, 274 pages ; 22 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony : alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of relationships in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking. |
| Bibliography note | Includes bibliographical references (p. [257]-265) and index. |
| LCCN | 2003010706 |
| ISBN | 0415310148 (Hardcover) |
| ISBN | 0415310156 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HC427.95 .A65 2004 | ✔ Available | Place Hold |