Doing business in China / Tim Ambler and Morgan Witzel.

Author/creator Ambler, Tim
Other author Witzel, Morgen.
Format Book
Edition2nd ed.
Publication InfoLondon ; New York : RoutledgeCurzon, ©2004.
Descriptionxiii, 274 pages ; 22 cm
Supplemental ContentTable of contents
Subjects

Contents The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony : alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of relationships in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking.
Bibliography noteIncludes bibliographical references (p. [257]-265) and index.
LCCN 2003010706
ISBN0415310148 (Hardcover)
ISBN0415310156 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HC427.95 .A65 2004 ✔ Available Place Hold