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LEADER 01781cam a2200433 a 4500

001 ocm53983743;

003 OCoLC;

005 20141212175151.0;

008 040414s2004 nyuad 001 0 eng d;

010 a| 2004298874;

020 a| 1885070543;

035 a| (Sirsi) o53983743;

035 a| (OCoLC)53983743;

042 a| lccopycat;

049 a| EREE;

050 00 a| HF5415.32b| .Z65 2004;

082 00 a| 658.8/34/08352| 22;

100 1 a| Zollo, Peter.=| ^A409603;

245 10 a| Getting wiser to teens :b| more insights into marketing to teenagers /c| by Peter Zollo.;

250 a| [New update].;

300 a| xvi, 424 pages :b| illustrations, charts ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Rev. ed. of: Wise up to teens. 2nd ed. c1999.;

500 a| Includes index.;

505 0 a| Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Teenage consumers.=| ^A411031;

650 0 a| Marketing.=| ^A16179;

650 0 a| Advertising.=| ^A4605;

700 1 a| Zollo, Peter.t| Wise up to teens.=| ^A409603;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/fy044/2004298874.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 964345;

999 a| HF5415.32 .Z65 2004w| LCc| 1i| 30372012433287d| 4/27/2015e| 4/12/2015f| 3/27/2009g| 1l| JGESm| JOYNERn| 5p| $46.16q| 2r| Ys| Yt| JGESBKu| 7/16/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

Author/creator	Zollo, Peter
Other author	Zollo, Peter.
Format	Book
Edition	[New update].
Publication Info	Ithaca, N.Y. : New Strategist Publications, ©2004.
Description	xvi, 424 pages : illustrations, charts ; 24 cm
Supplemental Content	Table of contents
Subjects	Consumer behavior. Teenage consumers. Marketing. Advertising.

Contents	Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens.
General note	Rev. ed. of: Wise up to teens. 2nd ed. c1999.
General note	Includes index.
LCCN	2004298874
ISBN	1885070543

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.32 .Z65 2004	✔ Available	Place Hold

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

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