Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.

Author/creator Perry, Alycia
Other author Wisnom, David.
Format Book
Publication InfoNew York : McGraw-Hill, ©2003.
Descriptionxii, 228 pages : illustrations ; 21 cm
Supplemental ContentPublisher description
Subjects
Brand name products.
Branding (Marketing)--Management.
Trademarks--Design.
Advertising--Brand name products.

Contents Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.
Bibliography noteIncludes bibliographical references (p. 217-218) and index.
LCCN 2002152803
ISBN0071393099 (acid-free)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD69.B7 P477 2003 ✔ Available Place Hold