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LEADER 01482cam a22003734a 4500

001 ocm50859088;

003 OCoLC;

005 20141212174655.0;

008 021023s2003 maua b 001 0 eng ;

010 a| 2002152610;

020 a| 1578517982 (alk. paper);

035 a| (Sirsi) o50859088;

035 a| (OCoLC)50859088;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HD69.B7b| M67 2003;

082 00 a| 658.8/272| 21;

100 1 a| Moser, Mike,d| 1953-=| ^A577395;

245 10 a| United we brand :b| how to create a cohesive brand that's seen, heard, and remembered /c| Mike Moser.;

300 a| xvii, 165 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 153-156) and index.;

505 0 a| You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.;

650 0 a| Brand name products.=| ^A83735;

650 0 a| New productsx| Management.=| ^A86097;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/fy042/2002152610.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 957673;

999 a| HD69.B7 M67 2003w| LCc| 1i| 30372012305733d| 5/6/2009e| 6/8/2005f| 1/23/2009g| 1l| JGESm| JOYNERn| 1p| $23.10r| Ys| Yt| JGESBKu| 2/12/2004x| BOOKz| JSTACKSo| .STAFF. 0;

United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser.

Author/creator	Moser, Mike, 1953-
Format	Book
Publication Info	Boston : Harvard Business School Press, ©2003.
Description	xvii, 165 pages : illustrations ; 25 cm
Supplemental Content	Table of contents
Subjects	Brand name products. New products--Management.

Contents	You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.
Bibliography note	Includes bibliographical references (p. 153-156) and index.
LCCN	2002152610
ISBN	1578517982 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 M67 2003	✔ Available	Place Hold

United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser.

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