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001 ocm51264615;

003 OCoLC;

005 20141212174635.0;

008 021218s2003 njua b 001 0 eng ;

010 a| 2002156137;

020 a| 0471273457 (alk. paper);

035 a| (Sirsi) o51264615;

035 a| (OCoLC)51264615;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .S19 2003;

082 00 a| 658.82| 21;

100 1 a| Salzman, Marian L.=| ^A206765;

245 10 a| Buzz :b| harness the power of influence and create demand /c| Marian Salzman, Ira Matathia, Ann O'Reilly.;

300 a| x, 246 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Marketing.=| ^A16179;

650 0 a| Demand (Economic theory)=| ^A141617;

700 1 a| Matathia, Ira.=| ^A420210;

700 1 a| O'Reilly, Ann.=| ^A285418;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/description/wiley038/2002156137.html;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/wiley031/2002156137.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 957363;

999 a| HF5823 .S19 2003w| LCc| 1i| 30372012197650d| 5/6/2009e| 12/2/2005f| 1/30/2009g| 1l| JGESm| JOYNERn| 2p| $27.95r| Ys| Yt| JGESBKu| 4/21/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly.

Author/creator	Salzman, Marian L.
Other author	Matathia, Ira.
Other author	O'Reilly, Ann.
Format	Book
Publication Info	Hoboken, N.J. : J. Wiley, ©2003.
Description	x, 246 pages : illustrations ; 24 cm
Supplemental Content	Publisher description
Supplemental Content	Table of contents
Subjects	Advertising. Marketing. Demand (Economic theory)

Bibliography note	Includes bibliographical references and index.
LCCN	2002156137
ISBN	0471273457 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .S19 2003	✔ Available	Place Hold

Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly.

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