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LEADER 01299cam a2200349Ii 4500

001 ocm01867067;

005 20141212174554.0;

008 751201s1973 xx 000 0 eng d;

035 a| (Sirsi) o01867067;

035 a| (OCoLC)1867067;

049 a| ERE*;

090 a| HF5415.2b| .R3x;

100 1 a| Ray, Michael Laurence,d| 1939-?| UNAUTHORIZED;

245 10 a| Marketing communication and the hierarchy-of-effects /c| by Michael L. Ray.;

260 a| Cambridge, Mass. :b| Marketing Science Institute,c| 1973.;

300 a| 44 pages :b| graphs ;c| 28 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Working paper - Marketing Science Institute;

500 a| "Preliminary research report".;

500 a| "P-53-C".;

504 a| Bibliography: p. 39-43.;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Communication.=| ^A280;

710 2 a| Marketing Science Institute.=| ^A24652;

830 0 a| Working paper - Marketing Science Institute.?| UNAUTHORIZED;

919 a| BOOK;

596 a| 1;

998 a| 95660;

999 a| HF5415.2 .R3Xw| LCc| 1i| 310372001118537d| 5/6/2009e| 1/29/2003f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 4/8/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Marketing communication and the hierarchy-of-effects / by Michael L. Ray.

Author/creator	Ray, Michael Laurence, 1939-
Other author	Marketing Science Institute.
Format	Book
Publication Info	Cambridge, Mass. : Marketing Science Institute, 1973.
Description	44 pages : graphs ; 28 cm.
Subjects	Marketing research. Communication.

Series	Working paper - Marketing Science Institute Working paper - Marketing Science Institute. UNAUTHORIZED
General note	"Preliminary research report".
General note	"P-53-C".
Bibliography note	Bibliography: p. 39-43.

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .R3X	✔ Available	Place Hold

Marketing communication and the hierarchy-of-effects / by Michael L. Ray.

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