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LEADER 01519cam a22004214a 4500

001 ocm52312228;

003 OCoLC;

005 20141212174151.0;

008 030520s2004 enka b 001 0 eng ;

010 a| 2003011531;

020 a| 0415322243 (pbk.);

020 a| 0415322235 (hardback);

035 a| (Sirsi) o52312228;

035 a| (OCoLC)52312228;

042 a| pcc;

049 a| EREE;

050 00 a| HF5822b| .O84 2004;

082 00 a| 659.1/01/92| 21;

100 1 a| O'Shaughnessy, John,d| 1927-2023=| ^A984806;

245 10 a| Persuasion in advertising /c| John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.;

250 a| 1st ed.;

260 a| London ;a| New York :b| Routledge,c| 2004.;

300 a| xi, 220 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 197-208) and index.;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Persuasion (Psychology)=| ^A27909;

700 1 a| O'Shaughnessy, Nicholas J.,d| 1954-=| ^A260903;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip044/2003011531.html;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2004-02-18b| 30.95d| 2.06e| 29.4f| 341604;

596 a| 1;

998 a| 951331;

999 a| HF5822 .O84 2004w| LCc| 1i| 30372012231533d| 5/6/2009e| 10/21/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 5p| $29.40q| 1r| Ys| Yt| JGESBKu| 3/2/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

Author/creator	O'Shaughnessy, John
Other author	O'Shaughnessy, Nicholas J., 1954-
Format	Book
Edition	1st ed.
Publication Info	London ; New York : Routledge, 2004.
Description	xi, 220 pages : illustrations ; 24 cm
Supplemental Content	Table of contents
Subjects	Advertising--Psychological aspects. Persuasion (Psychology)

Bibliography note	Includes bibliographical references (p. 197-208) and index.
LCCN	2003011531
ISBN	0415322243 (pbk.)
ISBN	0415322235 (hardback)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5822 .O84 2004	✔ Available	Place Hold

Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

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