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LEADER 01628cam a22004334a 4500

001 ocm52090999;

003 OCoLC;

005 20141212174021.0;

008 030415s2004 nyua b 001 0 eng ;

010 a| 2003050503;

020 a| 0765612909 (hardcover : alk. paper);

035 a| (Sirsi) o52090999;

035 a| (OCoLC)52090999;

042 a| pcc;

043 a| n------a| n-us---;

049 a| EREE;

050 00 a| HF5415.33.U6b| N47 2004;

082 00 a| 658.8/34/089680732| 21;

092 a| 658.834b| N41r;

100 1 a| Nevaer, Louis E. V.=| ^A211962;

245 14 a| The rise of the Hispanic market in the United States :b| challenges, dilemmas, and opportunities for corporate management /c| Louis E.V. Nevaer.;

300 a| vii, 255 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 203-243) and index.;

650 0 a| Hispanic American consumers.=| ^A492231;

650 0 a| Market segmentationz| United States.=| ^A1005297;

650 0 a| Target marketingz| United States.=| ^A1037363;

651 0 a| North Americax| Economic integration.=| ^A204761;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2004-02-04b| 66.95d| 3.94e| 56.24f| 333876;

590 a| Little-339971--305131047154Y;

596 a| 1 2;

998 a| 948028;

999 a| HF 5415.33.U6 N47 2004w| LCc| 1i| 30372012207707d| 7/1/2011e| 2/17/2011f| 3/27/2009g| 1l| JGESm| JOYNERn| 2p| $56.24r| Ys| Yt| JGESBKu| 2/17/2004x| BOOKz| JSTACKSo| .STAFF. 0;

The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E.V. Nevaer.

Author/creator	Nevaer, Louis E. V.
Format	Book
Publication Info	Armonk, N.Y. : M.E. Sharpe, ©2004.
Description	vii, 255 pages : illustrations ; 24 cm
Subjects	Hispanic American consumers. Market segmentation--United States. Target marketing--United States. North America--Economic integration.

Local note	Little-339971--305131047154Y
Bibliography note	Includes bibliographical references (p. 203-243) and index.
LCCN	2003050503
ISBN	0765612909 (hardcover : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF 5415.33.U6 N47 2004	✔ Available	Place Hold

The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E.V. Nevaer.

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