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LEADER 01382nam a22003974a 4500

001 ocm52121484;

003 OCoLC;

005 20141212172747.0;

008 030410s2003 mau b 001 0 eng ;

010 a| 2003049914;

015 a| GBA3-U4522;

020 a| 0674011465 (alk. paper);

035 a| (Sirsi) o52121484;

035 a| (OCoLC)52121484;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| LB2342.8b| .K57 2003;

082 00 a| 378.732| 21;

100 1 a| Kirp, David L.=| ^A57819;

245 10 a| Shakespeare, Einstein, and the bottom line :b| the marketing of higher education /c| David L. Kirp.;

260 a| Cambridge, Mass. :b| Harvard University Press,c| 2003.;

300 a| vi, 328 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 265-314) and index.;

650 0 a| Universities and collegesz| United Statesx| Marketing.=| ^A19676;

650 0 a| Education, Higherx| Public relationsz| United States.=| ^A3094;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-11-19b| 29.95d| 1.76e| 25.16f| 294862;

596 a| 1;

998 a| 927333;

999 a| LB2342.8 .K57 2003w| LCc| 1i| 30372012132178d| 8/19/2014e| 8/7/2014l| JGESm| JOYNERn| 8p| $25.16r| Ys| Yt| JGESBKu| 12/2/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.

Author/creator	Kirp, David L.
Format	Book
Publication Info	Cambridge, Mass. : Harvard University Press, 2003.
Description	vi, 328 pages ; 24 cm
Subjects	Universities and colleges--United States. --Marketing. Education, Higher--Public relations. --United States.

Bibliography note	Includes bibliographical references (p. 265-314) and index.
LCCN	2003049914
ISBN	0674011465 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	LB2342.8 .K57 2003	✔ Available	Place Hold

Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.

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