/LC.GIF&client=easterncarolinaedu)
Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.
| Author/creator | Kazanjian, Kirk |
| Other author | Joyner, Amy. |
| Format | Book |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, ©2004. |
| Description | xviii, 222 pages ; 24 cm |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back. |
| General note | "Published simultaneously in Canada"--T.p. verso. |
| Bibliography note | Includes bibliographical references (p. 209-216) and index. |
| LCCN | 2003011341 |
| ISBN | 0471432091 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | NC Stacks | HD9057.U64 K755 2004 | ✔ Available | Place Hold |