New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills.
| Author/creator |
Brooke, Michael Z. |
| Other author/creator | Mills, William R. |
| Format | Book and Print |
| Publication Info | New York : International Business Press, ©2003. |
| Description | xxiv, 219 pages ; 24 cm |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Bibliography note | Includes bibliographical references (p.209) and indexes. |
| LCCN | 2002068763 |
| ISBN | 0789015668 (alk. paper) |
| ISBN | 0789015676 (soft) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5415.153 .B76 2003 | ✔ Available | Place Hold |