New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills.

Author/creator Brooke, Michael Z.
Other author Mills, William R.
Format Book
Publication InfoNew York : International Business Press, ©2003.
Descriptionxxiv, 219 pages ; 24 cm
Supplemental ContentTable of contents
Subjects

Bibliography noteIncludes bibliographical references (p.209) and indexes.
LCCN 2002068763
ISBN0789015668 (alk. paper)
ISBN0789015676 (soft)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.153 .B76 2003 ✔ Available Place Hold