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LEADER 01887cam a22004574a 4500

001 ocm51454469;

003 OCoLC;

005 20141212172056.0;

008 030113s2003 ncua b 001 0 eng ;

010 a| 2003000435;

015 a| GBA3-V6398;

020 a| 0822331098 (cloth : alk. paper);

020 a| 0822331454 (pbk. : alk. paper);

035 a| (Sirsi) o51454469;

035 a| (OCoLC)51454469;

042 a| pcc;

043 a| a-ii---;

049 a| EREE;

050 00 a| HF5813.I4b| M39 2003;

082 00 a| 659.1/09542| 21;

100 1 a| Mazzarella, William,d| 1969-=| ^A561194;

245 10 a| Shoveling smoke :b| advertising and globalization in contemporary India /c| William Mazzarella.;

260 a| Durham :b| Duke University Press,c| 2003.;

300 a| xi, 364 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [331]-349) and index.;

505 0 a| Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing 'the Indian consumer'.;

650 0 a| Advertisingz| India.=| ^A4605;

650 0 a| Advertisingx| Social aspectsz| India.=| ^A80553;

650 0 a| Marketingz| India.=| ^A1239849;

650 0 a| Consumption (Economics)z| India.=| ^A17324;

650 0 a| Globalizationx| Economic aspectsz| India.=| ^A537449;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-09-24b| 22.95d| 1.53e| 21.8f| 266729;

596 a| 1;

998 a| 921628;

999 a| HF5813.I4 M39 2003w| LCc| 1i| 30372011481329d| 10/29/2015e| 10/20/2015f| 1/30/2009g| 1l| JGESm| JOYNERn| 3p| $21.80q| 1r| Ys| Yt| JGESBKu| 10/8/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella.

Author/creator	Mazzarella, William, 1969-
Format	Book
Publication Info	Durham : Duke University Press, 2003.
Description	xi, 364 pages : illustrations ; 25 cm
Subjects	Advertising--India. Advertising--Social aspects. --India. Marketing--India. Consumption (Economics)--India. Globalization--Economic aspects. --India.

Contents	Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing 'the Indian consumer'.
Bibliography note	Includes bibliographical references (p. [331]-349) and index.
LCCN	2003000435
ISBN	0822331098 (cloth : alk. paper)
ISBN	0822331454 (pbk. : alk. paper)

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Joyner	General Stacks	HF5813.I4 M39 2003	✔ Available	Place Hold

Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella.

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