/LC.GIF&client=easterncarolinaedu)
New consumer marketing : managing a living demand system / Susan Baker with Margrit Bass.
| Author/creator | Baker, Susan |
| Other author | Bass, Margrit. |
| Format | Book |
| Publication Info | Chichester, England ; Hoboken, NJ : Wiley, ©2003. |
| Description | xii, 204 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand System management. |
| Bibliography note | Includes bibliographical references (p. [191]-196) and index. |
| LCCN | 2003007455 |
| ISBN | 0470844825 (cloth : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415 .B279 2003 | ✔ Available | Place Hold |