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LEADER 01345cam a22003854a 4500

001 ocm52374950;

003 OCoLC;

005 20141212171854.0;

008 030528s2003 maua b 001 0 eng ;

010 a| 2003054564;

020 a| 1402075146 (alk. paper);

035 a| (Sirsi) o52374950;

035 a| (OCoLC)52374950;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .E224 2003;

082 00 a| 659.12| 21;

100 1 a| East, Robert,d| 1940-=| ^A560160;

245 14 a| The effect of advertising and display :b| assessing the evidence /c| Robert East.;

300 a| xiv, 117 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [101]-108) and indexes.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Advertisingx| Researchx| Methodology.=| ^A90391;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-09-03b| 70d| 4.12e| 58.8f| 256723;

596 a| 1;

998 a| 920014;

999 a| HF5823 .E224 2003w| LCc| 1i| 30372011518666d| 5/6/2009e| 2/2/2005f| 1/30/2009g| 1l| JGESm| JOYNERn| 3p| $58.80q| 2r| Ys| Yt| JGESBKu| 9/12/2003x| BOOKz| JSTACKSo| .STAFF. 0;

The effect of advertising and display : assessing the evidence / Robert East.

Author/creator	East, Robert, 1940-
Format	Book
Publication Info	Boston : Kluwer Academic Publishers, ©2003.
Description	xiv, 117 pages : illustrations ; 25 cm
Subjects	Advertising. Advertising--Psychological aspects. Advertising--Research. --Methodology.

Bibliography note	Includes bibliographical references (p. [101]-108) and indexes.
LCCN	2003054564
ISBN	1402075146 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .E224 2003	✔ Available	Place Hold

The effect of advertising and display : assessing the evidence / Robert East.

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