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LEADER 01468cam a22004094a 4500

001 ocm50898711;

003 OCoLC;

005 20141212171219.0;

008 021024s2003 enkab b 001 0 eng ;

010 a| 2002192664;

015 a| GBA3-40970;

020 a| 0333987322;

035 a| (Sirsi) o50898711;

035 a| (OCoLC)50898711;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.13b| .R454 2003;

082 00 a| 658.82| 21;

245 04 a| The rhetoric and reality of marketing :b| an international managerial approach /c| edited by Philip J. Kitchen.;

260 a| Basingstoke, Hampshire [England] ;a| New York :b| Palgrave Macmillan,c| 2003.;

300 a| xix, 202 pages :b| illustrations, maps ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 183-192) and index.;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Marketing.=| ^A16179;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

650 0 a| Marketingv| Case studies.=| ^A412659;

700 1 a| Kitchen, Philip J.=| ^A476829;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-07-23b| 72.5d| 4.26e| 60.9f| 237997;

596 a| 1;

998 a| 914839;

999 a| HF5415.13 .R454 2003w| LCc| 1i| 30372012113319d| 5/6/2009e| 11/15/2005f| 3/27/2009g| 1l| JGESm| JOYNERn| 1p| $60.90r| Ys| Yt| JGESBKu| 8/11/2003x| BOOKz| JSTACKSo| .STAFF. 0;

The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

Other author	Kitchen, Philip J.
Format	Book
Publication Info	Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2003.
Description	xix, 202 pages : illustrations, maps ; 23 cm
Subjects	Marketing--Management. Marketing. Marketing--Management. --Case studies. Marketing--Case studies.

Bibliography note	Includes bibliographical references (p. 183-192) and index.
LCCN	2002192664
ISBN	0333987322

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .R454 2003	✔ Available	Place Hold

The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

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