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LEADER 01272cam a2200349Ia 4500

001 ocm51718821;

003 OCoLC;

005 20141212170717.0;

008 030221s2003 njua 000 0 eng d;

020 a| 0130084646;

035 a| (Sirsi) o51718821;

035 a| (OCoLC)51718821;

040 a| TKNc| TKNd| EREd| UtOrBLW;

049 a| EREE;

090 a| HF5415.153b| .L55 2003;

100 1 a| Lilien, Gary L.,d| 1946-=| ^A556379;

245 10 a| New product and brand management :b| marketing engineering applications /c| Gary L. Lilien, Arvind Rangaswamy.;

250 a| 2nd ed.;

300 a| vii, 58 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "Co-sponsored by ISBM, Institute for the Study of Business Markets.";

650 0 a| New productsx| Management.=| ^A86097;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Marketing.=| ^A16179;

700 1 a| Rangaswamy, Arvind.=| ^A533138;

994 a| X0b| ERE;

596 a| 1;

998 a| 910759;

999 a| HF5415.153 .L55 2003w| LCc| 1i| 30372011990840d| 6/29/2009e| 4/20/2009f| 3/27/2009g| 1l| JGESm| JOYNERn| 2p| $39.90r| Ys| Yt| JGESBKu| 2/13/2003x| BOOKz| JSTACKS;

New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

Author/creator	Lilien, Gary L., 1946-
Other author	Rangaswamy, Arvind.
Format	Book
Edition	2nd ed.
Publication Info	Upper Saddle River, N.J. : Prentice Hall, ©2003.
Description	vii, 58 pages : illustrations ; 28 cm
Subjects	New products--Management. Brand name products--Management. Marketing.

General note	"Co-sponsored by ISBM, Institute for the Study of Business Markets."
ISBN	0130084646

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.153 .L55 2003	✔ Available	Place Hold

New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

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