/LC.GIF&client=easterncarolinaedu)
The consumer trap : big business marketing in American life / Michael Dawson.
| Author/creator | Dawson, Michael, 1965- |
| Format | Book |
| Publication Info | Urbana : University of Illinois Press, ©2003. |
| Description | x, 203 pages : illustrations ; 24 cm. |
| Subjects |
| Series | The history of communication History of communication. ^A389071 |
| Contents | Thinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap. |
| Bibliography note | Includes bibliographical references (p. 175-195) and index. |
| LCCN | 2002011038 |
| ISBN | 0252028090 (Cloth : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.1 .D33 2003 | ✔ Available | Place Hold |