Direct and interactive marketing : new techniques for fundraising success / Adrian Sargeant, editor.
| Other author | Sargeant, Adrian. |
| Format | Book |
| Publication Info | San Francisco, Calif. : Jossey-Bass, 2001. |
| Description | 98 pages : illustrations ; 23 cm. |
| Subjects |
| Series | New directions for philanthropic fundraising ; no. 33, fall 2001 New directions for philanthropic fundraising no. 33. ^A366252 |
| Contents | Editor's notes / Adrian Sargeant -- Between a rock and a hard place : the Data Protection Act of 1998 and U.K. fundraising practice / Stephen Lee -- Getting ahead of the curve with integrated fundraising / Mal Warwick -- Fundraising on the Web : opportunity or hype? / Adrian Sargeant -- Cultivating on-line donor relationships through e-mail technology / Merritt J. Olsen, Matthew M. Frazier -- Is the donor pyramid dead? / Tony Elischer -- The rise--and fall?--of face-to-face fundraising in the United Kingdom / Elaine Jay. |
| Bibliography note | Includes bibliographical references and index. |
| ISBN | 0787958328 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HG177 .D57 2001 | ✔ Available | Place Hold |