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LEADER 01318cam a22003974a 4500

001 ocm50982257;

003 OCoLC;

005 20141212170028.0;

008 021031s2002 nyua 001 0 eng ;

010 a| 2002042495;

020 a| 0333980794;

035 a| (Sirsi) o50982257;

035 a| (OCoLC)50982257;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HD69.B7b| S352 2002;

082 00 a| 658.8/272| 21;

100 1 a| Schmidt, Klaus,d| 1946-=| ^A535478;

245 10 a| Inclusive branding :b| the why and how of a holistic approach to brands /c| Klaus Schmidt and Chris Ludlow.;

260 a| New York :b| Palgrave Macmillan,c| 2002.;

300 a| xiii, 210 pages :b| illustrations (some color) ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Business names.=| ^A113978;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Trademarks.=| ^A388374;

700 1 a| Ludlow, Chris.=| ^A535479;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-03-26b| 37.5d| 2.21e| 31.5f| 177506;

596 a| 1;

998 a| 905359;

999 a| HD69.B7 S352 2002w| LCc| 1i| 30372011892236d| 4/22/2014e| 8/1/2007l| JGESm| JOYNERn| 2p| $31.50q| 1r| Ys| Yt| JGESBKu| 4/11/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.

Author/creator	Schmidt, Klaus, 1946-
Other author	Ludlow, Chris.
Format	Book
Publication Info	New York : Palgrave Macmillan, 2002.
Description	xiii, 210 pages : illustrations (some color) ; 24 cm
Subjects	Business names. Brand name products. Trademarks.

General note	Includes index.
LCCN	2002042495
ISBN	0333980794

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 S352 2002	✔ Available	Place Hold

Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.

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