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LEADER 01346cam a22003974a 4500

001 ocm49593683;

003 OCoLC;

005 20141212165940.0;

008 020125s2002 enk 001 0 eng ;

010 a| 2002019583;

015 a| GBA2-X7690;

019 a| 50214416;

020 a| 0754609200;

035 a| (Sirsi) o49593683;

035 a| (OCoLC)49593683;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.127b| .P66 2002;

082 00 a| 658.8/1052| 21;

100 1 a| Pooler, James A.,d| 1951-=| ^A524888;

245 10 a| Demographic targeting :b| the essential role of population groups in retail marketing /c| James A. Pooler.;

300 a| viii, 138 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Market segmentation.=| ^A34370;

650 0 a| Age groups.=| ^A14902;

650 0 a| Marketing.=| ^A16179;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/fy032/2002019583.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 904745;

999 a| HF5415.127 .P66 2002w| LCc| 1i| 30372011941686d| 5/6/2009e| 1/29/2004f| 3/27/2009g| 1l| JGESm| JOYNERn| 1p| $64.95r| Ys| Yt| JGESBKu| 10/18/2002x| BOOKz| JSTACKSo| .STAFF. 0;

Demographic targeting : the essential role of population groups in retail marketing / James A. Pooler.

Author/creator	Pooler, James A., 1951-
Format	Book
Publication Info	Aldershot, Hampshire ; Burlington, VT : Ashgate, ©2002.
Description	viii, 138 pages ; 23 cm
Supplemental Content	Table of contents
Subjects	Market segmentation. Age groups. Marketing.

General note	Includes index.
LCCN	2002019583
ISBN	0754609200

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.127 .P66 2002	✔ Available	Place Hold

Demographic targeting : the essential role of population groups in retail marketing / James A. Pooler.

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