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LEADER 01363cam a22004094a 4500

001 ocm50643647;

003 OCoLC;

005 20141212165827.0;

008 020910s2003 nyua b 001 0 eng ;

010 a| 2002030890;

015 a| GBA2-U4242;

020 a| 0765609738 (alk. paper);

035 a| (Sirsi) o50643647;

035 a| (OCoLC)50643647;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .J718 2003;

082 00 a| 658.8/3432| 21;

100 1 a| Jones, John Philip.=| ^A167857;

245 10 a| What's in a name? :b| advertising and the concept of brands /c| John Philip Jones and Jan S. Slater.;

250 a| 2nd ed.;

300 a| xxiii, 308 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Brand name products.=| ^A83735;

700 1 a| Slater, Jan.=| ^A534589;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-03-19b| 79.95d| 4.7e| 67.16f| 173814;

596 a| 1;

998 a| 903851;

999 a| HF5823 .J718 2003w| LCc| 1i| 30372011884571d| 5/6/2009e| 10/21/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 3p| $67.16r| Ys| Yt| JGESBKu| 4/1/2003x| BOOKz| JSTACKSo| .STAFF. 0;

What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater.

Author/creator	Jones, John Philip
Other author	Slater, Jan.
Format	Book
Edition	2nd ed.
Publication Info	Armonk, N.Y. : M.E. Sharpe, ©2003.
Description	xxiii, 308 pages : illustrations ; 24 cm
Subjects	Advertising. Brand name products.

Bibliography note	Includes bibliographical references and index.
LCCN	2002030890
ISBN	0765609738 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .J718 2003	✔ Available	Place Hold

What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater.

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