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LEADER 01196cam a22003734a 4500

001 ocm49312449;

003 OCoLC;

005 20141212165629.0;

008 020311s2002 nyua 001 0 eng ;

010 a| 2002023294;

020 a| 0060081988 (acid-free paper);

035 a| (Sirsi) o49312449;

035 a| (OCoLC)49312449;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .R642 2002;

082 00 a| 6592| 21;

100 1 a| Ries, Al.=| ^A126470;

245 14 a| The fall of advertising and the rise of PR /c| Al Ries and Laura Ries.;

260 a| New York :b| HarperBusiness,c| 2002.;

300 a| xxi, 295 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Public relations.=| ^A964453;

700 1 a| Ries, Laura.=| ^A533624;

994 a| X0b| ERE;

596 a| 1;

998 a| 902376;

999 a| HF5823 .R642 2002w| LCc| 1i| 30372012031545d| 4/19/2010e| 2/16/2010f| 12/18/2006g| 1l| JGESm| JOYNERn| 2p| $24.95r| Ys| Yt| JGESBKu| 3/6/2003x| BOOKz| JSTACKSo| .STAFF. 0;

The fall of advertising and the rise of PR / Al Ries and Laura Ries.

Author/creator	Ries, Al.
Other author	Ries, Laura.
Format	Book
Publication Info	New York : HarperBusiness, 2002.
Description	xxi, 295 pages : illustrations ; 22 cm
Subjects	Advertising. Brand name products. Public relations.

General note	Includes index.
LCCN	2002023294
ISBN	0060081988 (acid-free paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .R642 2002	✔ Available	Place Hold

The fall of advertising and the rise of PR / Al Ries and Laura Ries.

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