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LEADER 01846cam a22004574a 4500

001 ocm50091694;

003 OCoLC;

005 20141212165626.0;

008 020627s2002 caua b 001 0 eng ;

010 a| 2002010335;

015 a| GBA2-V8902;

019 a| 51316177;

020 a| 0787964190 (alk. paper);

035 a| (Sirsi) o50091694;

035 a| (OCoLC)50091694;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.2b| .A486 2002;

082 00 a| 658.8/32| 21;

100 1 a| Andreasen, Alan R.,d| 1934-=| ^A547248;

245 10 a| Marketing research that won't break the bank :b| a practical guide to getting the information you need /c| Alan R. Andreasen ; foreword by William A. Smith.;

250 a| 1st ed.;

300 a| xxv, 277 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Jossey-Bass nonprofit and public management series;

500 a| "The second edition of Cheap but good marketing research.";

500 a| "Prepared with the assistance of the Academy for Educational Development.";

504 a| Includes bibliographical references (p. 261-268) and index.;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Andreasen, Alan R.,d| 1934-t| Cheap but good marketing research.=| ^A547248;

710 2 a| Academy for Educational Development.=| ^A12526;

830 0 a| Jossey-Bass nonprofit and public management series.=| ^A683149;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/wiley031/2002010335.html;

994 a| E0b| ERE;

596 a| 1;

998 a| 902330;

999 a| HF5415.2 .A486 2002w| LCc| 1i| 30372011896880d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $35.95r| Ys| Yt| JGESBKu| 3/5/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith.

Author/creator	Andreasen, Alan R., 1934-
Other author	Andreasen, Alan R., 1934-
Other author	Academy for Educational Development.
Format	Book
Edition	1st ed.
Publication Info	San Francisco : Jossey-Bass, ©2002.
Description	xxv, 277 pages : illustrations ; 24 cm.
Supplemental Content	Table of contents
Subjects	Marketing research.

Series	Jossey-Bass nonprofit and public management series Jossey-Bass nonprofit and public management series. ^A683149
General note	"The second edition of Cheap but good marketing research."
General note	"Prepared with the assistance of the Academy for Educational Development."
Bibliography note	Includes bibliographical references (p. 261-268) and index.
LCCN	2002010335
ISBN	0787964190 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .A486 2002	✔ Available	Place Hold

Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith.

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