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LEADER 01660cam a22004694a 4500

001 ocm50322957;

003 OCoLC;

005 20141212165509.0;

008 020731s2002 gw a b 001 0 eng ;

010 a| 2002029569;

016 7 a| 9645800392| GyFmDB;

020 a| 3110173409 (cloth : alk. paper);

020 a| 3110173417 (pbk. : alk. paper);

035 a| (Sirsi) o50322957;

035 a| (OCoLC)50322957;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .B3725 2002;

072 7 a| HF2| lcco;

082 00 a| 659.1/01/42| 21;

100 1 a| Beasley, Ron,d| 1945-=| ^A533033;

245 10 a| Persuasive signs :b| the semiotics of advertising /c| by Ron Beasley, Marcel Danesi.;

260 a| Berlin ;a| New York :b| Mouton de Gruyter,c| 2002.;

300 a| xi, 193 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Approaches to applied semiotics ;v| 4;

504 a| Includes bibliographical references (p. [175]-190) and index.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Signs and symbols.=| ^A6762;

650 0 a| Semiotics.=| ^A7664;

700 1 a| Danesi, Marcel,d| 1946-=| ^A161345;

830 0 a| Approaches to applied semiotics ;v| 4.=| ^A533034;

994 a| X0b| ERE;

910 a| PromptCat;

938 a| Otto Harrassowitzb| HARRn| har020058001c| 88.00 DEM;

980 a| 2003-02-19b| 35d| 2.33e| 33.25f| 158491;

596 a| 1;

998 a| 901350;

999 a| HF5823 .B3725 2002w| LCc| 1i| 30372011428734d| 11/4/2018e| 10/19/2018f| 1/30/2009g| 1l| JGESm| JOYNERn| 7p| $33.25r| Ys| Yt| JGESBKu| 3/7/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.

Author/creator	Beasley, Ron, 1945-
Other author	Danesi, Marcel, 1946-
Format	Book
Publication Info	Berlin ; New York : Mouton de Gruyter, 2002.
Description	xi, 193 pages : illustrations ; 24 cm.
Subjects	Advertising. Signs and symbols. Semiotics.

Series	Approaches to applied semiotics ; 4 Approaches to applied semiotics ; 4. ^A533034
Bibliography note	Includes bibliographical references (p. [175]-190) and index.
LCCN	2002029569
ISBN	3110173409 (cloth : alk. paper)
ISBN	3110173417 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .B3725 2002	✔ Available	Place Hold

Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.

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