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LEADER 01592cam a2200421 a 4500

001 ocm49726373;

003 OCoLC;

005 20141212165224.0;

008 020427s2003 enka b 001 0 eng ;

010 a| 2002070905;

020 a| 0195150562 (alk. paper);

035 a| (Sirsi) o49726373;

035 a| (OCoLC)49726373;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.32b| .O743 2003;

082 00 a| 658.8/3422| 21;

100 1 a| O'Shaughnessy, John,d| 1927-2023=| ^A984806;

245 14 a| The marketing power of emotion /c| John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.;

260 a| Oxford ;a| New York :b| Oxford University Press,c| 2003.;

300 a| vi, 274 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [247]-260) and index.;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Consumersx| Psychology.=| ^A1012524;

650 0 a| Marketingx| Psychological aspects.=| ^A1012680;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Decision makingx| Psychological aspects.=| ^A1004718;

650 0 a| Emotionsx| Economic aspects.=| ^A1062;

700 1 a| O'Shaughnessy, Nicholas J.,d| 1954-=| ^A260903;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-01-15b| 35d| 2.06e| 29.4f| 140530;

596 a| 1;

998 a| 899307;

999 a| HF5415.32 .O743 2003w| LCc| 1i| 30372011985527d| 5/6/2009e| 10/31/2007f| 3/27/2009g| 1l| JGESm| JOYNERn| 3p| $29.40r| Ys| Yt| JGESBKu| 2/4/2003x| BOOKz| JSTACKSo| .STAFF. 0;

The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

Author/creator	O'Shaughnessy, John
Other author	O'Shaughnessy, Nicholas J., 1954-
Format	Book
Publication Info	Oxford ; New York : Oxford University Press, 2003.
Description	vi, 274 pages : illustrations ; 25 cm
Subjects	Consumer behavior. Consumers--Psychology. Marketing--Psychological aspects. Advertising--Psychological aspects. Decision making--Psychological aspects. Emotions--Economic aspects.

Bibliography note	Includes bibliographical references (p. [247]-260) and index.
LCCN	2002070905
ISBN	0195150562 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.32 .O743 2003	✔ Available	Place Hold

The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

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