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LEADER 01347cam a22003854a 4500

001 ocm48811047;

003 OCoLC;

005 20141212164050.0;

008 020111s2002 caua b 001 0 eng ;

010 a| 2002000278;

015 a| GBA2-35340;

020 a| 0761925996;

020 a| 0761923837 (p);

035 a| (Sirsi) o48811047;

035 a| (OCoLC)48811047;

042 a| pcc;

049 a| EREE;

050 00 a| HF5814b| .U78 2002;

082 00 a| 659.1/07/22| 21;

245 00 a| Using qualitative research in advertising: strategies, techniques, and applications /c| Margaret A. Morrison [and others].;

300 a| xi, 139 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 132-134) and index.;

650 0 a| Advertisingx| Research.=| ^A90391;

650 0 a| Marketing researchx| Methodology.=| ^A1005304;

650 0 a| Qualitative research.=| ^A459026;

700 1 a| Morrison, Margaret A.=| ^A525537;

994 a| X0b| ERE;

596 a| 1;

998 a| 890764;

999 a| HF5814 .U78 2002w| LCc| 1i| 30372011950232d| 5/6/2009e| 2/1/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 2p| $44.95r| Ys| Yt| JGESBKu| 10/28/2002x| BOOKz| JSTACKSo| .STAFF. 0;

Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison [and others].

Other author	Morrison, Margaret A.
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage, ©2002.
Description	xi, 139 pages : illustrations ; 24 cm
Subjects	Advertising--Research. Marketing research--Methodology. Qualitative research.

Bibliography note	Includes bibliographical references (p. 132-134) and index.
LCCN	2002000278
ISBN	0761925996
ISBN	0761923837 (p)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5814 .U78 2002	✔ Available	Place Hold

Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison [and others].

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