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LEADER 01492cam a22004094a 4500

001 ocm47797625;

003 OCoLC;

005 20141212164050.0;

008 010813s2002 enka b 001 0 eng ;

010 a| 2001048321;

015 a| GBA2-12375;

020 a| 0415222737;

020 a| 0415222745 (pbk.);

035 a| (Sirsi) o47797625;

035 a| (OCoLC)47797625;

042 a| pcc;

049 a| EREE;

050 00 a| HD59b| .D347 2002;

082 00 a| 659.2/07/22| 21;

100 1 a| Daymon, Christine.=| ^A525534;

245 10 a| Qualitative research methods in public relations and marketing communications /c| Christine Daymon and Immy Holloway.;

260 a| London ;a| New York :b| Routledge,c| 2002.;

300 a| viii, 293 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [275]-284) and index.;

650 0 a| Public relationsx| Researchx| Methodology.=| ^A964453;

650 0 a| Marketing researchx| Methodology.=| ^A1005304;

650 0 a| Qualitative research.=| ^A459026;

700 1 a| Holloway, Immy.=| ^A519383;

994 a| X0b| ERE;

596 a| 1;

998 a| 890760;

999 a| HC59 .D347 2002w| LCc| 1i| 30372011955215d| 3/12/2012e| 12/7/2011f| 2/13/2012g| 2l| JGESm| JOYNERn| 5p| $30.95r| Ys| Yt| JGESBKu| 10/28/2002x| BOOKz| JSTACKSo| .STAFF. 0;

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

Author/creator	Daymon, Christine
Other author	Holloway, Immy.
Format	Book
Publication Info	London ; New York : Routledge, 2002.
Description	viii, 293 pages : illustrations ; 24 cm
Subjects	Corporations--Public relations. --Research. --Methodology. Public relations--Research. --Methodology. Marketing research--Methodology. Qualitative research.

Bibliography note	Includes bibliographical references (p. [275]-284) and index.
LCCN	2001048321
ISBN	0415222737
ISBN	0415222745 (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HC59 .D347 2002	✔ Available	Place Hold

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

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