Designing online identities : successful graphic strategies for brands on the Web / Clay Andres.

Author/creator Andres, Clay
Format Book
Publication InfoGloucester, Mass. : Rockport Publishers, ©2002.
Description191 pages : color illustrations ; 29 cm
Subjects
Branding (Marketing)--Management.
Trademarks--Design.
Web sites--Design.

Contents Brand recognition -- Image perception -- Navigational context -- Content delivery -- Customer experience -- Classic brands -- Boutique brands -- Dot.com brands -- E-commerce brands -- Self-branding -- Not-for-profit brands.
LCCN 2002004524
ISBN1564968014 (hardcover)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.13 .A526 2002 ✔ Available Place Hold