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LEADER 01188cam a22003614a 4500

001 ocm47797497;

003 OCoLC;

005 20141212163554.0;

008 010810s2002 nyu 001 0 eng ;

010 a| 2001046559;

020 a| 0670030767;

035 a| (Sirsi) o47797497;

035 a| (OCoLC)47797497;

040 a| DLCc| DLCd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HD69.B7b| B36 2002;

082 00 a| 658.8/272| 21;

100 1 a| Bedbury, Scott.=| ^A523362;

245 12 a| A new brand world :b| 8 principles for achieving brand leadership in the 21st century /c| Scott Bedbury with Stephen Fenichell.;

260 a| New York :b| Viking,c| 2002.;

300 a| xix, 220 pages ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Brand name products.=| ^A83735;

650 0 a| New productsx| Management.=| ^A86097;

700 1 a| Fenichell, Stephen.=| ^A157582;

994 a| E0b| ERE;

596 a| 1;

998 a| 887179;

999 a| HD69.B7 B36 2002w| LCc| 1i| 30372011953905d| 5/6/2009e| 6/8/2005f| 1/23/2009g| 1l| JGESm| JOYNERn| 1p| $24.95r| Ys| Yt| JGESBKu| 9/17/2002x| BOOKz| JSTACKSo| .STAFF. 0;

A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.

Author/creator	Bedbury, Scott
Other author	Fenichell, Stephen.
Format	Book
Publication Info	New York : Viking, 2002.
Description	xix, 220 pages ; 25 cm
Subjects	Brand name products. New products--Management.

General note	Includes index.
LCCN	2001046559
ISBN	0670030767

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 B36 2002	✔ Available	Place Hold

A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.

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