Martha Inc. : the incredible story of Martha Stewart Living Omnimedia / Christopher M. Byron.
| Author/creator | Byron, Christopher |
| Format | Book |
| Publication Info | New York : Wiley, ©2002. |
| Description | viii, 405 pages : illustrations ; 24 cm |
| Subjects |
| Contents | 1. Nancy Drew and the case of the hidden childhood -- 2. A model life -- 3. To Wall Street -- 4. The page turns -- 5. A nascent empire : the Martha moment is born -- 6. Who's afraid of Virginia Woolf? -- 7. Making the best-seller list -- 8. Kmart calls -- 9. How to negotiate a contract -- 10. Strategy : get others to pay -- 11. Controlling the stress lines -- 12. No good deed goes unpunished -- 13. Time takes Martha -- 14. Martha takes TV -- 15. In the company of women -- 16. Scheming times -- 17. A taxing situation -- 18. Time takes a licking -- 19. Labor relations -- 20. When being in the public eye is not a good thing -- 21. From Wall Street to Main Street -- 22. To the ends of the Earth. |
| Bibliography note | Includes bibliographical references (p. 349-391) and index. |
| LCCN | 2002280033 |
| ISBN | 0471123005 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TX140.S74 B97 2002 | ✔ Available | Place Hold |