Big brands, big trouble : lessons learned the hard way / Jack Trout.
| Author/creator | Trout, Jack |
| Format | Book |
| Publication Info | New York : Wiley, 2001. |
| Description | x, 223 pages ; 24 cm |
| Subjects |
| Contents | The most popular mistakes and their high cost -- General Motors: forgetting what made them successful -- Xerox: predicting a future that never came -- Digital equipment corporation: from number two to nowhere -- AT&T: from monopoly to mess -- Levi Strauss: ignoring competition is bad for your business -- Crest Toothpaste: look, ma, no leadership -- Burger King: always under new management -- Firestone: dead brand driving -- Miller Brewing: a "Miller" too far -- Marks & Spencer: a bad case of "top-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to help -- Boards of directors: but no one to help -- Wall Street: nothing but trouble -- Knowing your enemy can keep you out of trouble -- The bigger they are, the harder to manage -- Trouble begins and ends with the CEO. |
| General note | Includes index. |
| ISBN | 0471414328 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD69.B7 T75 2001 | ✔ Available | Place Hold |